PROJECT

HOPE in Hand App

UX / UI Design

About the Project

HOPE in Hand App – Empowering communities with financial dignity. The HOPE in Hand app allows clients to connect with financial coaches for free of cost. The app allows the clients to communicate with coaches within the app and schedule financial coaching sessions. The coaches assigned to the clients are typically within the 25 mile radius of the clients location. The clients can use the in-built chat feature to communicate with coaches or can initiate phone calls from within the app.

About the client:
Operation HOPE is a nonprofit for-purpose organization working to disrupt poverty and empower inclusion for low and moderate-income youth and adults.

To learn more about them, visit the Operation HOPE website.

Partnership: This project was developed in partnership with the amazing technology companies Outer Eden and TechBridge.

Market: Atlanta | USA

The Job

The Hope in Hand App already existed and I was part of the team in the first version.

The challenge now was to redesign and make the application user-oriented and more friendly, offering a modern, intuitive and immersive design to facilitate and streamline users’ tasks and increase the connection between them and their coaches.

My Role

UX & UI Designer

What I did

I was responsible for the design, new user flow and interactive prototype, with which I was able to carry out usability tests and validate the new concept. The design was made according to user needs and business goals, through Lean UX.

The Results

The new HOPE in Hand App increased engagement and made the user experience better. The new App gives the community more financial empowerment to overcome the most different challenges. The number of Downloads and usage statistics increased after the new version.
The App’s satisfaction rating went up in both Google Play and Apple Store stores, always close to 5 stars.

It is very gratifying to be able to improve the quality of life of people through Design :)